Social Networking and Cinema

Social Networking and Cinema

  Like it or not Social Networking has grown larger then we could have ever imagined. Its taking new shapes and decisions without being controlled by any individual or organisation. Much like the the science fiction villains social networking sites has become a controller of our lives from just being a dumb website.Take the example of Indian Cinema.

  Friday is the release date of Cinema in India (I don't know the reason behind it.). Its a working day most of the people. So who is going to movies on Friday. Students who can bunk a class or two, die hard fans of the stars, and rest people cannot be exactly to put into some category lets call them random people. Once they watch the movie they have their opinion about the movie. Say around 10% people totally hated the movie on the first day and around 10% of that posted on internet about how much they dislike the movie. Say around the same 10% liked the movie, but how often do we see people going to internet to praise a movie unless they are die hard fan. The problem is if a die hard fan is praising a movie people simply ignore them, thinking them to be biased.

10% disliked the movie - 1% posted on social networking sites - People spread it like fire.
10% liked the movie -     1% posted on social networking sites-  People ignore it thinking its biased.

Friday night working people are on the way home, quickly checking rating of released movies. People trust Social networking sites more then rating from film critics. So there you go a movie which had a fair chance of survival (10 % liked it and 10% disliked it) is already a flop.

So what do we do about it?