Friday, December 16, 2011

Think before you click like on a page


                Facebook feeds are always full of funny, heart touching, emotional posts from different kind of pages. The author encourages you to like the page to show your support. And at times we also click like on the page to support our cause, to show our liking for a celebrity, movie etc. Little do we wonder that we are providing our details to people who can sell it and exploit it for advertising.

                Lets see how people do business by exploiting our emotions.

Step1: The first step is to create a page giving it an attractive name. Most of the time people target on humor or an emotional point. Let say we created a humor page titled “I am too lazy to type”.

Step2: Next is to post interesting comments. Google a bit about humor and you will get plenty of jokes and funny pictures. Creativity is very important for the competition has increased. You need to lure people to like you page.

Step3: With a good amount of subscribers to your page you are ready to cash it. Now all you need is a buyer for your page who can use this page to post advertisements. Go to any freelancer website and its flooded with buyers request.

Step4: Once the page is sold to a buyer he can simply edit the title and content of the page. “I am too lazy to type” has now become “XYZ company”. And you are flooded with advertisement that you did not subscribe for.


So what do we do about it?

The best thing will be to not to like pages at all. But that is not going to happen and we will like pages. This is what facebook is all about right?
So what we need to do is be a little cautious about the pages that we like. You can see the pages liked by you in your profile.

The Pages that you like show at the bottom of the Info tab, under Activities and Interests. 

If you see any pages that you did not like or don’t like any more you can unlike them.

You can unlike a Page by taking the following steps:
1.    Find the post in your profile (timeline) that states you like the Page or find a post from the Page in your News Feed.
2.    Click the "x" located in the top right hand side of the post.
3.    From the drop-down menu, click "Unlike Page."

You can also navigate to the Page by entering its name into the search bar in the upper right corner, and click the "Unlike" link located on the lower left hand side of the screen.               

Facebook should look into this aspect and a page once created should not be allowed to change its title (atleast).